Rasmus Hougaard

Founder of Potential Project

Rasmus Hougaard is the Founder and Managing Director of Potential Project, the global leading provider of leadership and organizational effectiveness solutions based on training the mind. With a proven track record of enhancing individual and collective performance, resilience and creativity, Potential Project works in 25 countries around the world for large and middle-sized organizations and more than 65.000 leaders, managers and employees have been trained with their CBMT (Corporate Based Mindfulness Training). Rasmus is a sought-after speaker for his thought leadership and an international authority on training the mind to be more focused, effective and clear in an organizational context. He is coauthor of “The Mind of the Leader – How to Lead Yourself, Your People and Your Organization for Extraordinary Result”

The Mind of the Leader

Most leaders think they're effective at motivating their employees, but study after study shows that employees are more disengaged and uninspired than ever. So, how can leaders better engage their teams at their intrinsic level and unleash better performance? After an extensive study of evidence-based research in leadership that surveyed more than 35,000 leaders and interviewed more than 250 C-suite executives, Hougaard cs conclude that organizations and leaders aren’t meeting employees’ basic human needs of finding meaning, purpose, connection, and genuine happiness in their work. To solve the leadership crisis, organizations need to put people at the center of their strategy. They need to develop managers and executives who lead with three core mental qualities: Mindfulness, Selflessness, and Compassion. Leadership today, more than ever, is an inner job. It’s in the mind, and the mind can be trained.

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